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Over 3,700 new applications are added to the App Store each day. And though only a few of these apps are geared toward social media, they are all vying for the top spot. So, when BeReal topped Apple’s App Store in the US, marketers took note and became interested in learning how to leverage the app for their marketing campaigns.

BeReal is one of the fastest-growing social media apps today. Data analysis showed that with a staggering 7.67 million users, the app has increased by over 315% since the start of 2022. Most of its market comes from the US and France regions.

BeReal is a social media app that, as the name implies, encourages its users to be real. That means the app doesn’t have any filters, edits, or likes. Instead, BeReal focuses on genuine, raw, and unedited content. Its goal is to “show who your real friends are” and to foster genuine online interactions. With authenticity as its driving force, BeReal appeals a great deal to Gen Z.

But is it even possible for social media to be real? When you constantly see ads and sponsored posts, as well as videos and pictures of influencers’ lavish vacations, you get jaded with “authenticity” real fast. However, there’s a new wave of social media platforms like BeReal that aim to give users genuine digital interactions.

Creative BeReal Promotion Strategies for Marketers:

BeReal, An Overview

BeReal, launched in France in 2020, was created by Alexis Barrayet and Kevin Perreau. The app’s premise is to be an antithesis to mainstream social media. As such, it advertises itself as the simplest photo-sharing application. It encourages users to snap and share unedited photos. The app has no edit or filter options. It doesn’t amass “likes” or followers. Moreover, BeReal has no influencers and no ads.

The app had minimal global traction up until early this year. BeReal started a paid ambassador campaign to increase exposure on college campuses after receiving $30 million in capital funding last year. The initiative increased the app downloads significantly, particularly among Gen Z and college students.

To date, BeReal has been downloaded 7.67 million times. As of April 2022, the app had over 2.9 million daily active users. And even though the company is based in Paris, the app’s largest demographic is in the US, followed by the UK and then France.

BeReal, The Simplest Photo Sharing App

When you join BeReal, you’ll be asked to turn on notifications, enable the front and rear cameras, and pick a username. The app sends a notification when it’s time to “BeReal” at a random moment every day. You have two minutes to use your front and back cameras to take pictures of what you’re doing and your surroundings.

You can share your photos with your “Only Friends.” If you choose “Only Friends,” you’ll see your photos alongside all of your friends’ images taken at the same time. You can also put them on the “Discover” page. If you choose the “Discovery” page, your snaps will be shown in the public stream alongside photos from other users. You only get to see the photos of others if you’ve posted your own. 

You can change your captions or post your photos after the 2-minute time limit has passed, but the app will show that your photo was posted late or that your caption was altered for more user transparency.

BeReal, The Simplest Photo Sharing App

When you join BeReal, you’ll be asked to turn on notifications, enable the front and rear cameras, and pick a username. The app sends a notification when it’s time to “BeReal” at a random moment every day. You have two minutes to use your front and back cameras to take pictures of what you’re doing and your surroundings.

You can share your photos with your “Only Friends.” If you choose “Only Friends,” you’ll see your photos alongside all of your friends’ images taken at the same time. You can also put them on the “Discover” page. If you choose the “Discovery” page, your snaps will be shown in the public stream alongside photos from other users. You only get to see the photos of others if you’ve posted your own. 

You can change your captions or post your photos after the 2-minute time limit has passed, but the app will show that your photo was posted late or that your caption was altered for more user transparency.

BeReal, The Simplest Photo Sharing App

When you join BeReal, you’ll be asked to turn on notifications, enable the front and rear cameras, and pick a username. The app sends a notification when it’s time to “BeReal” at a random moment every day. You have two minutes to use your front and back cameras to take pictures of what you’re doing and your surroundings.

You can share your photos with your “Only Friends.” If you choose “Only Friends,” you’ll see your photos alongside all of your friends’ images taken at the same time. You can also put them on the “Discover” page. If you choose the “Discovery” page, your snaps will be shown in the public stream alongside photos from other users. You only get to see the photos of others if you’ve posted your own. 

You can change your captions or post your photos after the 2-minute time limit has passed, but the app will show that your photo was posted late or that your caption was altered for more user transparency.

BeReal, The Simplest Photo Sharing App

When you join BeReal, you’ll be asked to turn on notifications, enable the front and rear cameras, and pick a username. The app sends a notification when it’s time to “BeReal” at a random moment every day. You have two minutes to use your front and back cameras to take pictures of what you’re doing and your surroundings.

You can share your photos with your “Only Friends.” If you choose “Only Friends,” you’ll see your photos alongside all of your friends’ images taken at the same time. You can also put them on the “Discover” page. If you choose the “Discovery” page, your snaps will be shown in the public stream alongside photos from other users. You only get to see the photos of others if you’ve posted your own. 

You can change your captions or post your photos after the 2-minute time limit has passed, but the app will show that your photo was posted late or that your caption was altered for more user transparency.

Frequently Asked Questions

BeReal is a social media app launched in 2020. It describes itself as the simplest photo-sharing app. 

BeReal is a social media app launched in 2020. It describes itself as the simplest photo-sharing app. 

BeReal is a social media app launched in 2020. It describes itself as the simplest photo-sharing app. 

BeReal is a social media app launched in 2020. It describes itself as the simplest photo-sharing app.