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Find Your Influence

4.5/5
4.5 out of 5 stars

Best for:
Small, Medium, Large Brands and Agencies

Pricing:
On request

Overview

During an interview with DotCom magazine a few years ago, Jamie Reardon—Find Your Influence’s CEO and co-founder—was asked to describe what it takes to succeed in three words or less. The answer she gave—drive, positivity, hard-work—was four words, but by using the hyphen in between “hard” and “work,” Reardon stayed true to the question. And, in doing so, she inadvertently gave a different answer in the subtext: creative solutions. 

Her answer was, essentially, the entrepreneurial spirit, represented by three (or four) words: there is a task at hand, and there is no suitable tool or method available to complete that task. Most people, having exhausted their options, would either give up or change course. The entrepreneur forges ahead and creates something entirely new to meet the challenge.

And this is the origin story of Find Your Influence—aka FYI. Back in 2013, Reardon and her co-founder Cristine Viera, both well known and highly regarded in marketing circles, found themselves in need of better software to manage these new types of digital campaigns they’d been running for their jobs at Norton LifeLock. There was just no mechanism for finding or managing ad campaigns where the chief assets were the creatives themselves, not the creations. At least not one that was both mature and affordable. 

Not to be dissuaded, Reardon and Viera set out to create their own solution—and company. They started Find Your Influence with little more than a need for an elegant influencer marketing solution and the desire to create it. Nine years and 1,200 clients later, it’s safe to say that they succeeded at their task. And the reason can probably be summed up in one word: hard-work.

Find Your Influence

An end-to-end influencer marketing platform created by experienced marketers, Find Your Influence breaks no new ground but finds its value in the details, truly covering every aspect of influencer marketing from start to finish.

Pros and Cons

Best for: Small, Medium, Large Brands and Agencies

Ratings

Summary

Pricing

FYI was designed with the idea that businesses of all sizes could benefit from influencer marketing, and so they created a tiered approach to appeal to a wide range of potential customers. At the low end, though, there’s very limited practical use. It’s at the mid-range plan where customers will see the appeal.

  • Exchange, $199/month — With this plan, you’ll see real time analytics and be able to offer products to influencers. Essentially, this is a way to do campaigns where influencers only get paid in product, and this facilitates doing that at scale.
  • Essentials, $800/month — Both of the above features, plus: influencer search, influencer survey features, content approval features, dedicated account support.
  • Professional, $1,500/month — All of the above, plus: unlimited campaigns and influencer discovery
  • Agency, $Custom/month — All of the above, plus unlimited users.

You’ll note that the Professional plan offers unlimited campaigns, which begs the question of how many campaigns you’re limited to on the Exchange and Essentials plan. And you’ll note that the Agency plan allows for unlimited users, which begs the question of what the limit is for the others. 


The Details

If you noticed in the pricing plans that Essentials gives you influencer search, while Professional gives you Search and Discovery, you may be wondering what the difference is. We tend to use these terms interchangeably, but within FYI there is a difference. When you search, you’re looking through a pool of talent that’s opted in to the platform: they’ve connected their social accounts and authorized the platform to analyze and report on all their data. With Discovery, you’re casting a wider net, looking for influencers who aren’t yet on the platform but who’s public data has been scraped and indexed into FYI’s database. When you discover an influencer this way, they’ll need to create an account on the platform in order to participate in any campaigns.

4.5/5
4.5 out of 5 stars

Best for:
Small, Medium, Large Brands and Agencies

Pricing:
On request